Research by Johnson & Johnson reveals that 61% of parents confess to feeling guilty if their child misses a bath, with 54% of those surveyed regularly sacrificing their own bath or shower for their little one to have one. Two thirds (66%) of parents polled said it is more important that their child has a hot bath than they do.
Eighty-six per cent of families said bath time is a very important part of their little one’s routine, with structure (47%) and sleep (72%) being cited as the main reasons. Unfortunately, a quarter (25%) of families polled admitted to only being able to bathe their children three times a week.